How We Work

Combined, we have over three decades of experience in social media, digital marketing, producing, branding, and storytelling. Our partnership is based on creativity, trust, innovation, and a love for our profession. We hire teams based on the needs of the project, and work regularly with a core group of talent. 

Colby Devitt  Partner Colby is a digital marketing leader and internet entrepreneur with a passion for using social media as a storytelling medium that engages communities. As VP of Marketing for the Reading Kingdom, she launched the company’s brand via social media, resulting in significant sales. She was also the co-founder and president of Wildform, an award-winning software company. Pioneers in web video, Wildform was sold to On2 and then bought by Google. Previously, she was a web producer at the New York Times. She has also lectured on social media marketing at Harvard University, USC Annenberg, and the New York Film Academy. She is the founder of Catch the Sun, an organization that takes homeless kids into nature, and writes about climate change and environmental issues. She has a BA from Barnard (Columbia Univ.) and an MA from Harvard.

Colby Devitt 
Partner

Colby is a digital marketing leader and internet entrepreneur with a passion for using social media as a storytelling medium that engages communities. As VP of Marketing for the Reading Kingdom, she launched the company’s brand via social media, resulting in significant sales. She was also the co-founder and president of Wildform, an award-winning software company. Pioneers in web video, Wildform was sold to On2 and then bought by Google. Previously, she was a web producer at the New York Times. She has also lectured on social media marketing at Harvard University, USC Annenberg, and the New York Film Academy.

She is the founder of Catch the Sun, an organization that takes homeless kids into nature, and writes about climate change and environmental issues.

She has a BA from Barnard (Columbia Univ.) and an MA from Harvard.

Nancy Perlman  Partner Nancy Perlman has provided marketing and business development services for clients such as Mattel, MTV, Nextel, Nickelodeon, Paramount, Universal Pictures, Sony, Electronic Arts, The Indy Racing League, and the LA Derby Dolls. She has also headed the production of numerous digital products, including web sites, virtual worlds, online live events and video games. Nancy began her career in television, developing primetime programming with studios such as Sony and Spelling Entertainment. She is the founder of FourthWave, a mentor program for female tech entrepreneurs, established in partnership with the Los Angeles Mayor's Office and Tech Council and she is also Commissioner on the Status of Women, Los Angeles. She has a BA in Communications from The University of Michigan.

Nancy Perlman 
Partner

Nancy Perlman has provided marketing and business development services for clients such as Mattel, MTV, Nextel, Nickelodeon, Paramount, Universal Pictures, Sony, Electronic Arts, The Indy Racing League, and the LA Derby Dolls. She has also headed the production of numerous digital products, including web sites, virtual worlds, online live events and video games. Nancy began her career in television, developing primetime programming with studios such as Sony and Spelling Entertainment.

She is the founder of FourthWave, a mentor program for female tech entrepreneurs, established in partnership with the Los Angeles Mayor's Office and Tech Council and she is also Commissioner on the Status of Women, Los Angeles.

She has a BA in Communications from The University of Michigan.

Branding & Strategy
ideation, market analysis, launch plans, editorial calendars, influencer programs, blog programs, sweepstakes, contests, polls and other interactive initiatives

Content Creation
original content, copywriting, creative design, campaign creation

Production & Management
publishing, growth management, community management, social listening, metrics, optimization, and analysis

Social Advertising
Facebook, Instagram, Twitter

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